An idea sold into Nike for the 2019 Women’s World Cup, and then completely ruined by team USA in the semis. Was successfully resurrected for 2022 for the Women’s Euros. Thank you Germany.
Oh and it won 2 Gold Lions and 2 Bronze Lions at Cannes 2023.
Agency: Wieden + Kennedy
Role: Creative Diretcor
A global pitch win kicked off with a film about two angry brothers. Happy days.
Agency: Wieden + Kennedy
Role: Creative Diretcor
A complete rebrand from F1. Turning them from an outdated billionaires boys club, to a modern billionaires boys club (you can’t fix everything). I maintain the style, direction and application of all things F1.
Agency: Wieden + Kennedy
Role: Creative Director
How do you you refresh one of the world’s oldest sports shoes? A pitch winning idea to associate Converse with progress. Highlighting progressive thinkers in key markets. Kicking off with London. We found an exciting selection of progressive women to launch Converses reposition. The campaign continues to launch in markets across the world.
Agency: Wieden + Kennedy
Role: Creative Director
Relaunch one of the countries leading supermarkets, and give them a positive purpose. We created the position ‘Helping everyone eat better’ and convinced one of the UK’s biggest companies to change their focus for good. A new purpose, line and campaign helped them kick off a company ambition that they will have for years. Creativity can change the world.
Agency: Wieden + Kennedy
Role: Creative Director
I only bloody won the pitch for and then ran the redesign of the bloody FA Cup logo and branding. Yes the FA Cup. The one on the telly…
Agency: Wieden + Kennedy
Role: Creative Director
How do you launch a refresh of a well loved game, and end advertising agencies in one? We created an actual (not fake) artificial intelligence that could be trained by gamers to create propaganda that would recruit more players to join this popular AR gaming experience. The more you recruit, the better your team will do. Computers and shit, nice.
Agency: Wieden + Kennedy
Role: Creative Director
After relaunching the England Mens Team, we pushed to do the same with the Women’s. An all encompassing approach to a rebrand. From the standard aspects of a rebrand, type and graphics, to tone of voice for press and how we shoot training and team sheets. We created a brand the Lionesses could be proud of.
Agency: Wieden + Kennedy
Role: Creative Director
People in the UK do not like weak beer. That’s a fact. And a tough one for BudLight to overcome. But one thing people in the UK do like is laughing at themselves. So we made a beer brand that wasn’t afraid to do the same. A light approach to beer.
Agency: Wieden + Kennedy
Role: Creative Director
Turning one of Europes largest cinema chains into Europes most premium mainstream cinema chains. An all encompassing rebrand, from the application of the logo, tone of voice, on screen etiquette, branding, product photography even down to the physical building itself, we transformed it all.
Agency: Joint
Role: Creative Director
How do you rebrand a comedy channel that people consider to be the graveyard of fun? We remind them how timeless great comedy makes them feel. We focussed on the more modern assets in the library and brought back evocative catchphrases that instantly take you back to the shows.
Agency: Joint
Role: Creative Director
A global campaign to position Vodafone at the forefront of mobile innovation. The Firsts campaign allowed us to empower people all over the world to achieve their own world firsts. GLOBAL FIRSTS.
Agency: RKCR Y&R
Role: Senior Creative / Film Director
No not Old Man’s Gang Bang, sorry if you’ve arrived here via a google search, keep searching you brave soul. This campaign was to refresh Great Britains approach to tourism. No more fucking castles and beefeaters, we’re the home of Glastonbury, Goodwood Festival of Speed, Wembley, we’re full of OMG moments. So let’s celebrate them.
Agency: RKCR Y&R
Role: Senior Creative
The world’s first edible fireworks at London’s world famous NYE celebrations! Yes I did that. They may have tasted more soap than strawberry, but they tasted none the less. So eat it.
Agency: RKCR Y&R
Role: Senior Creative
Spoiler alert. Who wants to see a dog dressed as a pirate? This guy.
Agency: Joint
Role: Creative Director
Medicinema is a charity that places cinemas inside Hospitals. It’s unfunded and relies on donations and sponsors. The work they do and the relief they give to children and families is unquantifiable. I wrote this film to help them get more help, and to remind people of the importance of their service.
Agency: Joint
Role: Creative Director
I gave Thatchers cider their very first spokesperson, someone who could deliver a hard working product ad in a vehicle that could be rolled out again and again. I even got Father Ted director Declan to make it.
Agency: Joint
Role: Creative Director
I promoted BBC’s Strictly Come Dancing with glitter and explosions because I could.
Agency: RKCR Y&R
Role: Creative Director
My friends asked me if I would direct a film for them for Barbour. So I got a production crew together and did.
Agency: Nation Studios
Role: Film Director
Infused With Imagination was the line I wrote to rebrand Bombay Sapphire into a product obsession with creativity. And I wrote and directed a film to launch that launch.
Agency: RKCR Y&R
Role: Senior Creative
I won the pitch that saved the agency and almost killed my career in advertising at the same time. Sorry Star Wars fans.
Agency: RKCR Y&R
Role: Senior Creative
I subverted some of the countries most annoying Lenny Henry ads. By removing all the annoying dialogue and having Lenny snores for the duration.
Agency: RKCR
Role: Senior Creative
The classic story of overspending on your hamster. Written by me.
Agency: RKCR Y&R
Role: Senior Creative
Before switching to advertising my career was spent working in digital agencies, from my first job at Telstar Records designing websites for their artists to finally becoming a partner and ECD at AnalogFolk, I worked my way up through various agencies and experienced digital through a very pioneering time.
The work here is just a tiny amount of my output during those times, and covers the following roles - before I switched over to the dark side of advertising at RKCR.
Telstar (Startle) / Designer
Razorfish / Designer
Marchfirst / Senior Designer
Randommedia / Creative Director
Digit / Executive Creative Director
Mook / Executive Creative Director
AnalogFolk / Partner - Executive Creative Director
